Review: 2010 Ford Taurus

I thought I would make an effort to test-drive a 2010 Ford Taurus, since it is an important product for Ford, and I am familiar with the previous incarnation. I talked my mom into buying a used Five Hundred based on the big room, excellent safety, and big depreciation.

I went to my local Ford dealer and test drove a shiny metallic white Limited, the top of the line. It had the Sony sound system, navigation, SYNC, push-button start, keyless entry, adaptive cruise control, and blind spot warning system.

The car is still quite large, but Ford did a good job making it look less huge. Instead of a large dome-on-a-box shape, the new Taurus looks more like a blunt wedge. The compromise here is that the interior head space is smaller than the old model, and the rearward visibility is not very good. Which may be one reason why they chose to add the blind spot warning and rear view camera as options. The trunk is still huge.

I like the re-style. It is distinctive without being outlandish (see Chrysler 300) or derivative (see Avalon). It is definitely not bland-but-functional like the Five Hundred was.

The driving experience was overall pretty good. The powertrain is smooth and quiet, and gives more than adequate power, though it is not a muscle car. Steering feel was excellent, with good on-center precision and crisp response for such a large car. The ride was somewhere in between family car soft and sports car hard, about right for that size of vehicle. I didn't feel like I was in a race car, but I did feel like I was well connected to the road.

The interior is very nice. Ford did a good job putting together an attractive interior without being too blingy (see: MKS). I was particularly impressed with the door panels, which look like they are actual stitched leather, but are in fact high fidelity moldings of stitched leather. I did feel that the center stack was a bit on the wide side, eating up some valuable driver space. There was liberal use of fake wood (which I am not a fan of), but the fake wood was good quality, and it looked a lot like actual wood.

I liked the implementation of keyless entry and start. You walk up to the car, and swipe the hidden door pillar keypad with your finger. The door unlocks. You get in, buckle in, press the brake pedal, and push the start button. The engine fires up and you go. Very quick and easy. The only issue I noticed with this is that I would personally have to re-train myself to lock the car by hitting the door button, since you don't need to hang on to the key fob.

Adaptive Cruise Control was fascinating to use, but had a few weaknesses. If the guy in front of you slams on his brakes, the system flashes a large row of red LEDs to warn you that you need to brake--apparently it is limited in how much braking it can command. Also, the system can not brake the car completely to a stop and then start rolling again, instead it disables itself if your speed drops too low (I tried). It was neat, but not worth the cost in my opinion.

My test drive car had the paddle shifters, which are pretty silly. I found myself fiddling with them because they were there, but I can't think of time when I actually would want to use them. A simple 'L' would be fine for most people, to allow engine braking down grades. I can't believe anyone is fooled into thinking the paddle shifters are "sporty". Message to Ford (and everyone else): If the car won't stall because you forgot to paddle shift, the paddle shifters aren't real.

Some annoyances: the foot-actuated parking/emergency brake was carried over from the Five Hundred as a pedal on the driver's left kick-panel. Ford should move the e-brake to the center console like most modern cars.

Another problem for me is the poor rearward visibility. Between the short rear window and intrusive rear head restraints, the rear view mirror has a poor field of view. Ford should have imitated Volvo and installed pivoting (they don't have to be powered) rear headrests. Normally if you know how to adjust your mirrors, you wouldn't need a blind spot warning system. But on the Taurus, it is helpful because of the poor corner visibility through the rearview mirror.

I was able to find a comfortable driving position, but in my favorite spot, the top buttons of the center console were hard to reach because of the steep rake. As stylish as a swoopy center stack is, I think a steeper angle would have been better for me ergonomically.

SYNC worked well and the navigation system was good looking and easy to use. However, I don't think there is a way to customize the SYNC voice, which my $150 TomTom offers. SYNC also does offer a way to dictate outbound text messages or emails, which would be very useful. The Sony branded sound system sounded good to me.

Overall, I enjoyed driving the Limited. If I bought one, I would buy a cheaper variant (MSRP ~$38,000). If I needed a larger car, or wanted something with some heft, I would definitely consider a 2010 Taurus. Consider the competition: Chevrolet Impala? Ancient platform, mushy, rental-car queen. Toyota Avalon? A big bland mushy couch on wheels. Chrysler 300? Old product, rough interior, though RWD is a plus. Buick LaCrosse? Zzzzzzz.

Stuff I Liked:

• Leather moldings
• Nice fake wood
• Huge trunk
• Steering feel and handling
  
• Cooled seats
  
• Seat comfort
• Sony sound system
  
• Keyless entry and start
• Capless fuel filler
  

Stuff I didn't like:

• Park brake pedal
  
• Rear visibility, headrests
• Steep rake of center console makes reaching top buttons hard
• No speech-to-text messaging on SYNC
  
• Silly paddle shifters

The UAW/CAW Car List

The UAW and CAW have released a list of vehicles which they endorse, because they are assembled by unionized plants in North America.  There are some  "Big 3" vehicles which are notably missing because they are assembled in Mexico, such as the Chevrolet HHR.  Others have an * because some variants are built in Mexico while others are built in US or Canadian union plants, such as the GM pickups.

There are some "foreign" cars which are UAW kosher:

• Mazda6 (Flat Rock, MI, along with Mustang)
• Mazda Tribute (Kansas City, along with Escape)
• Mitsubishi Eclipse (MMNA Normal, IL)
• Mitsubishi Galant (MMNA Normal, IL)
• Mitsubishi Endeavor (MMNA Normal, IL)
• Toyota Corolla/Matrix (NUMMI, but not for long)
• Toyota Tacoma (NUMMI)
• VW Routan (Windsor, with Chrysler vans)

Some Detroit 3 vehicles which are assembled in Mexico:

• Chevrolet HHR
• Chevrolet Avalanche
• Chrysler PT Cruiser
  
• Ford Fusion/Lincoln MKZ
• Saturn Vue

GMC Terrain Reaction

The other day, I had a chance to take a close look at a GMC Terrain which was probably a GM employee drive-home, or perhaps a press fleet car, which I spotted around the Troy area.

Photo courtesy of Edmunds

I can't say I was too excited about the styling. While it is certainly not bland, it has a very brutal style to it, with the very large trapezoidal grille and exaggerated flared fenders. It was the fenders that bothered me the most, they seemed cartoonish, and reminded me of the many non-functional embellishments of the Hummer brand, such as the non-functional inflater hubs on the wheels. The fenders look more inflated than tough, and a tough look doesn't work well for the Terrain anyway because it is not much of an off-road vehicle.

To me, it is just too far towards ugly to consider buying one.

Edmunds has a nice photo gallery of the Terrain here:

IIHS At 50: 1959 Bel Aire Vs. 2009 Malibu

We've come a looong way since 1959 with auto safety.

This shocking video shows what happens when a 1959 Bel Aire crashes into a 2009 Malibu at 40mph, offset. The Bel Aire weighs about 400lbs more than the Malibu, but it gets seriously destroyed.

Equinox Vs Escape Math

In his recent web chat, GM's Bob Lutz stated that the 2010 Chevrolet Equinox "trounces" the Ford Escape Hybrid. I'll ride to the defense of the Escape Hybrid against the onslaught of Mr. Lutz.

Let's compare EPA mpg and carbon footprint calculations:

Equinox FWD 2.4L 22/32 mpg (city/hwy) 7.1 tons/year CO2

Equinox AWD 2.4L 20/29 mpg 8.0 t/yr CO2

Escape Hybrid FWD 34/31mpg 5.7 t/yr CO2

Escape Hybrid AWD 30/27mpg 6.3 t/yr CO2

Saturn Vue Hybrid 25/32 mpg 6.6 t/yr CO2

So Equinox "trounces" the hybrid Escape because it beats it on highway fuel economy by a whopping 1-2mpg? And it doesn't even trounce the Saturn Vue Greenline, soon to be killed off.

Where the Equinox does beat the Escape is in acceleration:

Equinox FWD 2.4L 8.7s (GM claim)

Escape Hybrid FWD 9.5+ s (Edmunds)

Which is impressive, considering that the Equinox weights about 100lbs more than the Escape, 3761 vs. 3669 lbs.

Lutz "Best Car" Chat

Bob Lutz had a web chat on the topic of the new GM "return it if you don't like it" marketing campaign, "May The Best Car Win". A few things that I noticed (my creative interpretation in red):

15:00

[Comment From Matteo Ronzoni ]

Hi Bob! I realy liked gm latest ad w/ whitacre but I'm not sure if the May the best car win can apply to the chevy aveo...when is the replacement due?

15:01

Bob Lutz: You'll notice that the Chevy Aveo, sound little car that it is, is not featured in the ads. Its replacement is on the way, and it's going to be sensational, done by an international product development team. Obviously, we're not revealing exact launch timing.

Yeah, you got me there. Aveo sucks.

15:01

[Comment From Aldo ]

Hi Mr. Lutz: Do you think it's going to be difficult to effectively market both Buick and Cadillac to upscale crowds if Cadillac continues to blurry brand identity by having more front wheel drive vehicles, just like Buick?

15:03

Bob Lutz: We don't think so. Cadillac will be much more tuned, chassis-wise, to take on the German marqes, while Buick will be aimed at Lexus. Both brands will have AWD offerings, so the question of rear- vs front- will be moot.

Cadillac = FWD Mercedes, Buick = Lincoln

15:06
[Comment From Herb Shuldiner ]
What percent of Saturn, Pontiac and Hummer customers do you think GM will retain, or do you concede they will be lost to domestic and import competitors.
15:06
Bob Lutz: The goal is all of them but that's obviously not realistic. If we could keep 50% or more we would declare victory.

Lutz is admitting that most of Saturn, Pontiac and Hummer customers are lost to GM. This is interesting (and bad news for GM).

15:24

[Comment From Ed ]

What is GM doing to appeal to a youth culture. Example: The 2004-06 GTO was, for all intensive purposes a failure in a marketing sense. Yet, now that they're available in a youth price range (sub 20k) they've started to explode in re-sale. Will GM be doing anything to appeal to the sub $20k muscle car market? Like it did in the good ole days.

15:26

Bob Lutz: The only reason for the GTO's lack of sales was a serious rise in the Australian dollar that caused us to have to price it over $30K, as opposed to our original intent of mid-$20s. Regardless of all the negative media coverage at the time, it was and is a great and rewarding car to drive, and the owners have a legitimate and wonderful piece of muscle car history. That is apt not to be repeated due to new fuel economy regulations which will drastically inhibit the production of large-engined high horsepower cars.

The end of cheap high-output engines is nigh.

15:35

[Comment From Sorgenfreillc.com ]

Mr. Lutz, looking 5 years out, how concerned are you about the Chinese manufacturers entering the U.S. market?

15:35

Bob Lutz: Not as concerned as i was about the Japanese and Koreans, because unlike those situations, we participate fully in the Chinese automotive industry. If Chinese imports to the US dominate, we will be able to participate in that.

We'll build in China and import to the U.S. if we have to.

15:38

[Comment From Sheth ]

what can we expect to see in terms of print ads going forward? Will other products have comparison charts like Equinox ads?

15:39

Bob Lutz: Equinox will probably wind up being compared to Honda CR-V and Toyota RAV4 as well as the Ford Escape hybrid, all of which Equinox trounces roundly. And yes, other products will have comparisons.

The Equinox trounces the Escape HEV? Sort of, but not always. The EPA numbers for Equinox FWD are 22/32 City/Highway , AWD are 20/29. Escape Hybrid is FWD is 34/31, AWD is 29/27. So Equinox "trounces" Escape Hybrid on the highway, but not city or combined.

Aptera Wants It Both Ways

In order to be able to build and sell a super-efficient vehicle legally, Aptera takes advantage of the federal motor vehicle regulations which consider their 3 wheeled vehicle to be a type of motorcycle, rather than an automobile. This means that the Aptera does not have to meet numerous FMVSS regulations, such as front and side impact standards or bumper requirements.

Now, Aptera also wants to get in on the Department of Energy loans that competitors Tesla and Nissan (Leaf) are taking advantage of. Problem is, the DOE program is explicitly for "automobiles", not "motorcycles".

The WSJ has a nice video on this subject:



Congressman Brian Billbray of California has proposed legislation which would extend DOE consideration to any enclosed passenger vehicle, removing the requirement for 4 wheels.

In my opinion, Aptera should fund their enviro-trike themselves, and not demand public funds, or they should be ready to pass the same stringent requirements that all their four wheeled competitors must pass. Otherwise, it is not a fair table. if GM knew that tricycles are acceptable, they may have developed one from the very beginning.