Warung Bebas

Wednesday, May 11, 2011

Is Saab Smoking Something?

According to Automotive News, Saab is considering the possibility of selling cheap Chinese SUVs through their dealer network as part of a Chinese partnership.

If they do, they're dead.

Saab's cachet, if it has much left, is that they are an offbeat, "sensible luxury" brand.  Saab is not cheap.  

Selling junky Chinese trucks alongside Saab's aerospace influenced Scandinavian cars will muddy their brand and alienate buyers.  It's like going to Saks and finding they have a WalMart mini-store inside.

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