Sex sells. Put an attractive and barely clad model in a car commercial and men's heads will swivel towards the candy.
The new Ram being advertised looks like a luxuried-up version, similar to the Ford F150 Platinum, with a nice interior and tasteful bling. Fine.
What confuses me about the new Ram ad on Youtube, "The Dark Side of Ram", is that it has a sort of Euro supermodel / James Bond feel to it.
But isn't Ram a domestic, "all American" sort of blue collar brand? I don't get the marketing here.
I wonder what DeLorenzo has to say?
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