In an interview with MSN Autos, Audi of America president Johan de Nysschen mocks would be buyers of the Chevrolet Volt as "idiots" and environmental posers. (Link http://editorial.autos.msn.com/blogs/autosblogpost.aspx?post=1247701). He predicts that the Volt will flop and that Obama will have to prop up the Volt to save face.
He's basically right. Even Obama's own automotive task force reported that the Volt was "too expensive to be commercially successful in the short term".
But, Audi's cheerleading for clean diesel is not going to work. That's because the U.S. decided long ago to be very tough on diesel emissions standards, which means that "clean diesel" engines are expensive. Though not as expensive as hundreds of pounds of batteries. Also, due to the economics of refining, during times of high demand diesel can be as expensive (or more) as gasoline, ruining the value proposition further. A much better plan is to develop GTDI and HCCI engines, which get diesel-like efficiency running on gasoline, which several of the OEMs are looking into.
GM's Volt is basically a publicity gesture and technology exercise. Eventually, the system might get cheap enough to makes sense economically. Or it may not. It wil still have done its job, helping GM earn public assistance and learn about all electric propulsion for future programs.
One more thing: pop some popcorn, folks, because Lutz is going to come out swinging a lead pipe.
He's basically right. Even Obama's own automotive task force reported that the Volt was "too expensive to be commercially successful in the short term".
But, Audi's cheerleading for clean diesel is not going to work. That's because the U.S. decided long ago to be very tough on diesel emissions standards, which means that "clean diesel" engines are expensive. Though not as expensive as hundreds of pounds of batteries. Also, due to the economics of refining, during times of high demand diesel can be as expensive (or more) as gasoline, ruining the value proposition further. A much better plan is to develop GTDI and HCCI engines, which get diesel-like efficiency running on gasoline, which several of the OEMs are looking into.
GM's Volt is basically a publicity gesture and technology exercise. Eventually, the system might get cheap enough to makes sense economically. Or it may not. It wil still have done its job, helping GM earn public assistance and learn about all electric propulsion for future programs.
One more thing: pop some popcorn, folks, because Lutz is going to come out swinging a lead pipe.
